Since we designed the site with modules, it allowed us to customize the site differently based on our needs every week. For example, we could prioritize the exposure of products by positioning the product higher or lower to follow the business plan. Also, we could make the site look fresh by using different modules to build the site.
CATAGORY LANDING PAGE REDESIGN
Learning from previous experience, we know the easier way customer can find products the higher possibility they will make the purchase. Therefore, we recategorize the options in the navigation so customers can find what they need faster. On the landing page, we change the banner from only one image to options from 1 to 5 with anchor links that can show the product better and help customers go to the product directly.
AMERICAN GIANT
American Giant is a local company in the United States where I got my first design job. Since American Giant very cares about its brand value and message, I was so blessed that I can learn a lot of experience about how to promote a brand in the company. From basic ads and website updating to catalog and retail decoration, I got many opportunities to apply what I have learned in school to real work. Also, I have learned how to cooperate with other design studios and the press check in the printing companies.
Position
GRAPHIC DESIGNER
Year
2018/04 - 2020/12
WEB PAGE REDESIGN
As a fast-growing company, American Giant has different needs from the website after getting bigger and bigger. In the past, the homepage only got banners and press. The design couldn’t fulfill our needs anymore so we decided to change it.
On the new homepage, we designed it based on modules. While planning for the modules, we listed all the modules based on how our customers used the site. Also, we compared them with our competitors and successful brands, we learned from their experience and tried not to make the same mistakes.
